righ now retailers are facing unprecedented challenges in an evolving

landscape the recession unemployment and lower customer spending have hit the industry hard contributing to the decline of bfrick-and mortar stores
customers are evolving filtering out traditional marketing messages the way
they shop is different rapidly becoming more infiuenced by their peers
today's shopper is always connected and paressuring retailers
in ways that weren't imaginable only a decade ago turning
them from customers to fans how will you evolve and interact in this
new era utilizing social media allowing your business to become more visible
more relevant and more successful  let's take a look at the socially enriched shopping experience at the hot and up-and-coming store Millano and the experience of Susan and her personal shopper a few weeks ago Susan went shopping and although she didn't buy anything her personal shopper made a few notes about the Styles she liked in her mobile checkout device which had Susan's customer profile loaded fast  forward fo present where we see the personal shopper receiving a tipper notification about some new products which matched the notes she took on Susan Which prompts her to send out a personalized email once Susan gets this email she's intrigued by it's personalized nature and begins
to browse through the items one thing in particular a handbag catches her eye she likes it but can't decide if it's really for her so she from website post the bag on Pinterest which posted on her Facebook wall and within 20 minutes has a handful of positive comments from her friends relieved Susan as the handbag to her virtual shopping cart to pick up later at her local store and also adds a few of the recommended items to her wish list a couple days later Susan has to run to the store to grab some school supplies for the kids when she parks her car at the shopping center which happens to be the same one as MIllano Susan's proximity to the store sends off a location-based notification with a 10% off remembering the handbag she placed in her cart decides to make a quick detour into the store at the same time Susan receives her notificaiton the personal shoppers notified on her device that Susan is near the store she grabs handbag and brings it up the register once Susan arrives at the dest she's pleasantly surprised to see the bag waiting for her and is also reminded of the items she had on her wish list she decides to buy one of the wishlist items pays with her phone which automatically takes off the 10% has her receipt email tour and happily walks out of the store now let's shift focus to Susan's husband John who has a problem to solve Susan's birthday is next week and he doesn't have a gift yet on his lunch break he heads over to Milano to see Susan's personal shopper once he arrives he pulls out his iphone and shows her a notification he received on Facebook from MIlano reminding him of Susan's birthday and even some gift suggestions including links to some past Pinterest pins using therie store account and they're linked loyalty accounts the personal shopper pulls up the two items on Susan's wish list that she didn't purchase and Jhon decides to grab bull as he's checking out he's made aware that they have enough loyalty points to pay for both items but John declines since it is her birthday gift and that wouldn't earn him any points with Susan instead John accepts the free fragrance gift that he qualified for aling with the free gift rep happy and relieved Jhon heads home safe for another year now that we've seen a haapy outcome for both members of the mitchell family let's see how Milano builds dynamic revenue and optimizes profit going over revenue targets in TIBCO sportfire its noticed that there will be a profit missed by one cent to fix the problem TIBCO spotfire x' deep analytics is used shift business rules and select the best products customers and offers to increase margins a conversation is started in tipper which notifies the finance and merchandising teams to reset front tables and racks for higher margin merchandise using these same tools a group of customers are selected based on a propensity palette of who would respond to these items given the optimal double loyalty point off the campaign is launched the customers are alerted and within a couple days the q3 margin was successfully delivered and created satisfied customers in the process the benefits of these emerging capabilities are true game changers engaging customers on their terms and in a seamless shopping environment builds lasting loyalty while also creating an atmosphere where they'll be more likely to spend and influence their friends shifting your business to become an event enabled enterprise using the backbone of TIBCO software will help lead you into the next generation of leads

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